Overview

Fixed ops is often the most profitable part of the dealership. AI can increase service revenue by automating reminders, identifying predictive maintenance opportunities, and personalizing offers that bring customers back.

Why Service Departments Lose Revenue

• Missed maintenance intervals
• Low follow-up after purchase
• Generic outreach that gets ignored

AI Use Cases That Drive More RO Count

Predictive Maintenance Outreach

AI can flag customers likely to need service based on mileage, model, and history.

• "Your 30k mile service is coming up. Want to schedule?"
• "We noticed your vehicle is due for a brake inspection."

Smart Reminder Cadence

AI can find the best timing and channel for each customer.

• SMS for quick prompts
• Email for detailed offers

Personalized Service Packages

Bundle services based on vehicle and lifecycle stage.

• Oil change + tire rotation
• Battery check before winter

The Service Growth Funnel

1. Identify due and near-due customers
2. Send personalized reminder
3. Offer easy scheduling options
4. Follow up if no response

Metrics That Matter

• Appointment conversion rate
• RO count by campaign
• Average repair order value
• Return service rate

Best Practices

• Keep messages short and action-oriented
• Offer online scheduling links
• Tie offers to seasonal needs

Conclusion

AI gives fixed ops teams a reliable system for bringing customers back. The result is higher RO count, better customer satisfaction, and a more predictable revenue stream.